Practical guides, advice and lessons learned from the Uteek team on web development, mobile apps, UX/UI design, artificial intelligence and visibility on Google and AI answer engines.

How to publish an app on the App Store and Google Play: a step-by-step guide
Developer accounts, store listing, App Privacy and Data safety, beta testing, review and common rejections: a practical guide to publishing your app on the…

How to choose a CRM for your SME and connect it to your website
Leads lost in inboxes, forgotten follow-ups, no view of the pipeline: how to choose a CRM that suits your SME, connect it to your…

Brand identity redesign: 10 steps from audit to launch
Dated logo, inconsistent materials, new positioning? From audit to trademark filing, here are the 10 steps of a brand identity redesign that lasts, and…

Website redesign: the SEO checklist to keep your traffic
A poorly prepared redesign can wipe out years of search visibility. Inventory, 301 redirects, testing and monitoring: the complete checklist, step by step.

RAG: how to search your internal documents in plain language with AI
Procedures, contracts, technical manuals: RAG lets your teams question your documents in plain language and get answers with sources. How it works, use cases,…

Website maintenance contract: what should it include for your site and app?
An unmaintained website soon becomes vulnerable, slow and less visible. Scope, backups, SLAs, reversibility: the clauses to demand and the red flags to spot…

User testing: how to validate your website or app before launch
Internal opinions cannot validate a user journey. When to test, how many participants, which methods and what to measure: a practical guide to user…

UX/UI design: 8 mistakes that drive users away (and how to fix them)
Confusing navigation, endless forms, tiny buttons… These 8 UX/UI mistakes cost businesses customers every day. Here is how to spot and fix them.

Business intelligence dashboards for SMEs: method, KPIs and tools
Spreadsheets that contradict each other, late figures, gut-feel decisions? The method to build business intelligence dashboards that are reliable, readable and actually used.