Logo and Brand Guidelines Design
A logo that reflects who you are, with rules to use it well
Uteek designs logos and brand guidelines in Tunis for companies and organisations that want a clear brand that is easy to apply. Our designers craft a distinctive mark in Adobe Illustrator, then write the guidelines that set out how to use it on every medium, in Tunisia and abroad.
Uteek · TunisGraphic Design
What are brand guidelines?
Brand guidelines are the reference document that explains how to use a brand’s logo and visual elements. They specify the approved logo versions, minimum size and clear space, colours with their codes (CMYK, RGB, hex, Pantone), typefaces and prohibited uses. Their purpose is to keep the brand identical whether a document is produced by your marketing team, a printer, an agency or a developer, in any country.
The logo is the centrepiece: a simple, memorable mark that stays legible at every size, from a shop sign to a browser favicon. At Uteek, we design both together. The logo is drawn as a vector and tested in real situations, then the guidelines turn each design decision into a practical rule, illustrated with examples. This service suits businesses launching a brand or bringing order to a logo that has been used inconsistently.
What you receive
Research and sketches
We explore several logo concepts — symbol, wordmark or a combination of both — based on your name, your business and the values you want to convey.
Vector logo
The final logo is drawn as a vector in Adobe Illustrator, with precise geometry and custom lettering work so it stays sharp at every size.
Logo variants
Horizontal and stacked layouts, monogram or icon, single-colour and reversed versions: each variant is designed for a specific use and format.
Colours and typefaces
The palette is defined in CMYK, RGB, hex and Pantone, and typefaces are selected with recommended weights, sizes and line spacing for print and screen.
Usage rules
Clear space, minimum size, placement on light, dark or photographic backgrounds, and examples of incorrect use prevent distortion and the most common mistakes.
File kit
You receive source files and exports in AI, EPS, SVG, PDF, PNG and JPG, sorted by use, together with the brand guidelines as a PDF.
Let’s design a logo worthy of your brand
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Why design your logo and guidelines with Uteek?
A good logo is drawn, tested and backed by clear rules, and our Tunis studio brings all three together in one project.
A logo built to last
We favour simple shapes and rigorous construction over passing trends. Your logo should stay relevant for years and work just as well embroidered, printed on packaging or displayed on a small screen.
Guidelines people actually use
Our guidelines are written to be applied, not just admired: short rules, visual examples and colour codes ready to copy. Your teams and suppliers can find the answer to their question in seconds.
Clean, complete files
Every file is named, organised and exported in the right format for its purpose, print or web. No more hunting for the right logo version or asking for a vector file each time a new project starts.
An experienced team
For more than ten years, Uteek has worked with organisations in Tunisia and internationally, with a team of over 20 design and development experts who can extend your brand to web and mobile.
Uteek in figures
+20Dedicated experts
+650Projects delivered
+120Clients served
+7Countries served
A glimpse of our work
Frequently asked questions: Logo and Brand Guidelines Design
Which file formats will I receive for my logo?
Your logo is delivered as vector files (AI, EPS, SVG and PDF) for print, signage and the web, as well as transparent PNG and JPG files for immediate use in documents and on social media. Each variant comes in full colour, black and white and, where needed, in versions adapted for favicons and profile pictures.
How many logo concepts will you present?
The number of creative directions and feedback rounds is defined in the quote, depending on the scope of the project and your budget. We prefer to present a focused set of well-developed, reasoned concepts shown in context, rather than a long list of rough sketches. That way, you choose a direction by seeing how the logo will really look on your materials.
Will I own the logo you design?
Yes. The economic rights to use the logo are transferred to you under the terms set out in the contract, usually at the end of the project and once payment is complete. You receive all source files, with no dependency on the agency. The contract specifies the scope of the transfer (media, territories and duration) so you can use and protect your brand with confidence.
Should I register my logo as a trademark in Tunisia?
It is strongly recommended if you operate in Tunisia. Registering your trademark with INNORPI, the national institute for standardisation and industrial property, protects your name and logo against use by third parties in the classes of goods or services you select. A prior-art search beforehand checks that no similar mark already exists. International protection requires separate filings.
What exactly is included in brand guidelines?
At a minimum, brand guidelines include the logo versions, clear space and minimum size, colours with their CMYK, RGB, hex and Pantone codes, typefaces and their hierarchy, plus examples of correct and incorrect use. Depending on the quote, they can also include document templates, rules for photography and icons, or sample social media posts.
Can you modernise an existing logo?
Yes. When a logo is well known but dated, hard to read at small sizes or only available in low resolution, we can redraw it while keeping its recognisable features. We rebuild it cleanly as a vector, correct its proportions, adapt its colours to current uses and write guidelines that finally give all your teams clear rules to follow.
How long does it take to design a logo and brand guidelines?
Designing a logo and its brand guidelines generally takes between 3 and 6 weeks. The timeline depends on the number of directions explored, the feedback rounds planned and how quickly approvals come from your side. The schedule is set when the project starts, with presentation dates known in advance so your team can plan its reviews.
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Tell us more, we’ll get back to you very quickly!
Describe your project in a few lines: we’ll come back to you with an initial analysis and the next steps.