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Category: UX/UI Design

Web accessibility: a practical guide to making your website usable by everyone

Accessibility symbol in a circle, a contrast checker card showing 4.5:1 with a green tick, a Tab key with a focus ring and a large Aa text-size sample

Contrast, keyboard navigation, alt text, forms: web accessibility benefits all your visitors and is now a legal requirement for many online shops selling in Europe. A practical guide.

Design system: why you need one and how to build it

A component library laid out in a grid: buttons, an input field, a toggle, a card, colour tokens and a type scale

Tokens, components, documentation, governance: what a design system really is, how it differs from a style guide or a UI kit, and how to build one without overdoing it.

Brand identity redesign: 10 steps from audit to launch

Logo construction grid with circles and guide lines around a simple mark, a row of colour swatches and an Aa typography specimen

Dated logo, inconsistent materials, new positioning? From audit to trademark filing, here are the 10 steps of a brand identity redesign that lasts, and the pitfalls to avoid.

User testing: how to validate your website or app before launch

A user testing session: a screen showing the click path, a task to complete, five participants of whom four succeeded and a comment bubble

Internal opinions cannot validate a user journey. When to test, how many participants, which methods and what to measure: a practical guide to user testing for your website or app.

UX/UI design: 8 mistakes that drive users away (and how to fix them)

Web interface mock-up annotated with UX error markers and a mouse cursor

Confusing navigation, endless forms, tiny buttons… These 8 UX/UI mistakes cost businesses customers every day. Here is how to spot and fix them.

Motion design: why and how to use animated video in your business communication

Video frame with animated geometric shapes and a play button, above an animation timeline with keyframes

Explain a complex offer in a minute, adapt one video into French, English and Arabic, bring an interface to life: what motion design can do for your business communication.

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