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Category: SEO & GEO

SEO and GEO in 2026: how to get your website found on Google and cited by AI assistants

SEO and GEO illustration: a Google search and an AI assistant answer citing a website

GEO doesn’t replace SEO, it builds on it. Here is a practical method to get your website found on Google and cited by ChatGPT, Gemini and Perplexity.

Multilingual website in French, English and Arabic: SEO and UX best practices

Three browser windows in French, English and Arabic, the Arabic version aligned right to left, with a language switcher and an hreflang tag

One URL per language, hreflang tags, keyword research in each language and a proper right-to-left layout: best practices for a website in French, English and Arabic.

Google Business Profile: the complete guide to optimising your listing and attracting local customers

Stylised map with a location pin and a business profile card showing a 5-star rating, opening hours and Call and Directions buttons

Categories, opening hours, photos, reviews, consistency with your website… A complete Google Business Profile gets you seen on Google Maps and in AI-generated answers.

Core Web Vitals: how to speed up a WordPress and Elementor website

Three gauges for LCP, INP and CLS in the green zone above a rising speed curve

LCP, INP and CLS: what Core Web Vitals measure, how to read field data and which practical actions get a WordPress and Elementor website into the green.

Website redesign: the SEO checklist to keep your traffic

Old and new web pages linked by a 301 redirect, with a traffic curve still rising

A poorly prepared redesign can wipe out years of search visibility. Inventory, 301 redirects, testing and monitoring: the complete checklist, step by step.

Google Analytics 4 and Search Console: how to measure your website’s performance

A dashboard showing Search Console clicks and impressions curves, click-through rate, average position and a conversion funnel

Impressions, clicks, engaged sessions, key events: what GA4 and Search Console measure, how to set them up and a monthly routine to turn your data into decisions.

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