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Category: Mobile Apps

How to build a mobile app in 7 steps, from idea to app store launch

Seven-step roadmap leading to a published mobile app

Scoping, UX, UI, development, testing, app store launch… The 7 steps to build a mobile app, with the deliverables and pitfalls of each one.

Native, cross-platform or PWA: how to choose your mobile app technology in 2026

Three smartphones comparing a native app, a cross-platform app and a PWA

Swift and Kotlin, Flutter and React Native, or a simple PWA? A clear comparison of the three approaches and 6 questions to choose the right technology for your app.

MVP: how to launch the first version of your app without burning your budget

A phone showing a simple first version of an app, next to a feature prioritisation board and a build, measure, learn loop

An MVP is neither a rushed version nor a mock-up: it is the smallest product that lets you learn. Scope, priorities, metrics and pitfalls to avoid so you launch without wasting budget.

How to publish an app on the App Store and Google Play: a step-by-step guide

Smartphone showing an app with a Live badge, next to a checklist card: developer account, store listing, privacy, review

Developer accounts, store listing, App Privacy and Data safety, beta testing, review and common rejections: a practical guide to publishing your app on the App Store and Google Play.

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